The development of the online casino industry is becoming more and more important every day. Gambling and gaming have already turned into the fifth investors in the online advertising industry. Besides, 39% of these ads are published in general interest and leisure portals.
According to a study published by consulting firm Jupiter Media Metrix, online gambling sector is currently supporting the Internet advertising market. Therefore, virtual casinos have increased enormously the number of advertisements: 170% in December, compared to the previous year, reaching 2500 million dollars.
Among other encouraging perspectives for this business, consultants predict an amazing growth of Latin American online players by 2007, but also a real explosion in the Asian markets, where the number of people gambling online is increasing really fast, as Internet access is becoming easier.
An article published recently by Online Casino Reports assured that Asian Internet gambling market has grown 40% during the last months, but other online gambling sites said they had been receiving 130% more Asian players than the previous year.